References: Bear related media
Play Style: Bearish, which is to say they tend to have two modes, a hibernate mode where they ignore the outside world and leave everyone alone, build up forces, have nap parties etc.; then they wake up and rampage around for a while ravaging everything in their path before hibernating once again.
They pay upkeep through farming/hunting while hibernating and through raiding and razing when "awake"
They stay alive through a strong defensive position as well as being a bit of a wild card, they tend not to choose sides but rather attack whatever suits their fancy; unless they are attacked while hibernating, then they tend to maul the offender to death; so they typically get left alone.
Ursulan armies are typically built around elite units with high base stats that simply shrug off punishment though their units do become Enraged when they become injured or see their brethren fall